2 min read
Citycon is a forerunner in speciality leasing with their new Spotlight brand. We had the privilege of building Spotlight’s website and customer portal for a seamless digital leasing experience.
Key objectives
Citycon recently launched a new brand, Spotlight, that serves speciality leasing customers. It allows businesses to lease pop-ups, audio solutions, or promotion spots in its 32 shopping centres around the Nordics.
We got to support the launch of the new innovative business by building the website and customer portal that allow companies to lease Citycon’s solutions seamlessly online. As the target customers include small and mid-size businesses, it was important for Citycon to be able to provide an excellent digital customer experience and smooth self-service capabilities, helping them make an easy market entry with style in their shopping centres.
Our approach
Citycon had a clear vision and a dashing brand for Spotlight. Our role in the project was to build the digital sales and customer service capabilities for the business area. This included building a website and customer portal for Spotlight on Salesforce Experience Cloud delivering the vision for the user experience.
We built the website on top of Citycon’s first-generation solution, utilising pre-existing functionalities effectively, while also delivering all the modern must-haves such as cookie consent management and embedding social content. Moreover, our team of developers worked as design engineers of sorts, translating static designs and the brand into a great digital leasing journey.
As the date for Spotlight’s launch was set when we began the project, it was crucial to take a dynamic approach to development. Working with exceptionally talented stakeholders and Citycon’s team allowed us to deliver the work efficiently and smoothly.
Impact
Citycon’s Spotlight has quickly become a leader in speciality leasing, and it is being benchmarked globally. Spotlight allows Citycon to find new powerful ways to serve their customers and find new streams of revenue in all corners of the shopping centres.
The website and portal allow for brilliant automation of sales and marketing. Moreover, the solution makes it easy for businesses to find and lease the solution that helps them reach their target audience, whether it be a promotion spot or a full-centre takeover.