Mastering B2B email marketing

From generic to personalised lead generation

In today’s competitive B2B landscape, generic emails simply won’t cut it. Personalisation is the key to nurturing leads, converting prospects, and driving business growth.

Webinar | October 24, 2024 | 13:00-13:30 (CET)

Unlock the full potential of your B2B email marketing

In this 30-minute webinar, we'll provide you with actionable steps to transition from broad email blasts to highly targeted B2B email marketing campaigns that deliver measurable results.

Who should attend:

B2B marketers seeking to elevate personalisation in their email campaigns
Business owners and sales teams aiming to enhance lead generation and conversion
Marketing professionals interested in segmentation and testing best practices

Join the webinar to learn:

A clear, step-by-step framework to transition from generic marketing emails to personalised lead nurturing
How to leverage key data sources to deliver relevant and timely messages
Techniques for precisely targeting your audience for maximum engagement
Identifying the right KPIs to measure success
Gain insights into testing and optimisation techniques to continuously refine and improve your email marketing efforts

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Meet the speakers

Simon Fransson

Business development

Simon brings over a decade of hands-on B2B marketing experience spanning B2B, B2C, SaaS, and manufacturing sectors. His deep knowledge and practical insights equip businesses with the key enablers for a successful B2B email strategy that generates sales.

Victoria Berger Blom

Business Development

With over a decade of B2B sales and business development experience, from global organisations to her own start-up, Victoria is dedicated to breaking down organisational silos between sales and marketing. She focuses on leveraging customer experience and data to drive digital transformation.

We promise: No fluffy theories. 100% actionable insights.

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