Salesforce

Business value with Salesforce services

Get value and impact out of your Salesforce investment

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Salesforce is the de facto standard of enterprise customer relationship management. It is not just CRM, but a platform that enables seamless integrations between various applications from marketing, sales, customer service, pricing, partner portals and more. It's also an investment you want a good return for.

How we can help

Business-driven approach for the whole digital sales and marketing vertical

We help our clients to implement new Salesforce products and get the best business value out of their already existing Salesforce solutions. We're also experienced in auditing existing implementations and are happy to assist in choosing new tools or evaluating which Salesforce tools are the best fit for your business.

Technical build capabilities

In addition to implementation of core Salesforce clouds, we help companies utilise the Salesforce platform data in their other customer and partner-facing solutions. A platform is rarely a standalone tool - integrations to and from the platform are essential. We can build you an entirely customised digital sales tool, for instance, or a B2B portal that caters to everyone from private customers to the internal sales team.

Implementation & sales culture

We help companies with not just the implementation of Salesforce's services but with the adaptation of new technology. The solution should always serve both the end-users and the company's sales, marketing, and customer experience.

Service design and growth hacking methodologies

The power of the platform lies in allowing to design relevant experiences for all the different types of stakeholders in and around an organisation, something that most platforms can’t quite provide.

This is also where we start, by assessing the various needs, and seeing how we could bring the most value by utilising what data and functionalities are already available. The user adaptation of technology is most important, and involving end-users and customers already in planning and concept phases is key. It’s less about software development and more about designing services.

Certified Salesforce consultants that understand your business goals

Knowing the Salesforce product is important for utilising the out-of-the-box features as well as possible. But, at the same time, when operational processes require, technical knowhow to do customizations is important. We always create a scalable platform that is easy to develop further in the future.

Our consultants are certified in Platform, Communities, CPQ, Sales, Pardot, Service, and Marketing Cloud development in Salesforce.

SAS

Building an efficient 360 customer service experience with Salesforce

The key objective was to decrease complexity of the IT landscape to support the further development needs of SAS' customer service processes. A single platform for customer service work would enable a 360 view for agents to see why customers are contacting SAS and how to best serve them.

SAS wanted to resume their migration to Salesforce with Columbia Road and we decided to create a new small cross-functional DevOps team consisting of Columbia Road consultants and SAS IT and customer service professionals.

The team’s main mission was to establish a modern, digitalised, and easy-to-use customer service experience for SAS. With a strong mandate to work towards realising the vision of future digital customer service at SAS, have allowed the team to respond quickly to the needs of stakeholders without compromising platform stability, or long-term architecture.

SAS case story

Building a complex customer portal for Qt’s global customer base

Qt Group teamed up with Columbia Road to build a brand new high-volume customer portal on Salesforce to further fuel Qt’s skyrocketing growth. The portal allows Qt’s global customer base to use the subscription solutions fully online and enables excellent customer experiences. The portal seamlessly integrates together licence management services, identity management and sales capabilities.

The portal plays an important part in laying the foundation for Qt’s current and future growth. Already now, as Qt has acquired new businesses, those have been integrated seamlessly to be part of the portal. The portal is designed to also support Qt’s growth trajectory in the future.

Qt case story

BUILDING AN END-TO-END DIGITAL SALES AND MARKETING PLATFORM TO DRIVE GROWTH

With Valokuitunen, we built a holistic digital sales and marketing platform from scratch in 6 months.

The platform enables Valokuitunen to have world-class capabilities to scale sales and improve customer experience, while combining all Valokuitunen’s business and customer-facing processes: commercial planning, sales, marketing, customer service, website and a customer portal.

The new platform is able to gather and utilise all business-critical data, enabling huge opportunities for creating business impact and grow in the future.

Valokuitunen case story

10x lead generation growth for B2B leasing services

Nordic Finance was looking for a partner to help them build and manage new efficient lead management processes in Salesforce Pardot with the focus on generating and nurturing leads directly from the end-customer B2B segment.

After building a robust lead management process in Pardot and Salesforce CRM we've together managed to continuously grow and surpass Nordic Finances' targets.

Since the launch, we have been able to increase the number of leads every consecutive month during H1, increased the number of leads by 1025% from February to June, and our work helped Nordic Finance to reach ambitious turnover targets for H1.

Nordic Finance case story

HOCKEY STICK GROWTH IN PARTNER ENGAGEMENT WITH SALESFORCE COMMUNITY CLOUD

Framery joined forces with Columbia Road to build Framery 360, a channel that combines all needed information, materials and tools for Framery's global network of partners, architects & designers, installers and end customers.

The launch of the service has had a true hockey stick effect on partner engagement, information sharing and digital sales growth.

We started by upgrading the UX and visual design to reflect the Framery brand better. We then moved visual sales configurators, quoting and ordering onto Salesforce Community cloud. In addition, the complex product data and product visualisation were moved to the Salesforce platform to enable higher business agility.

Framery case story