Ecommerce that sells

End-to-end ecommerce expertise

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Strategic advisory

Align ecommerce strategy with business goals through pre-studies, digital sales vision development, platform evaluations, project leadership, and interim ecommerce product ownership.

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Implementation

Build and deploy scalable and future-proof ecommerce solutions, such as B2C webshops and B2B portal business cases, from architecture and CX design to custom development, platform configuration, and integrations.

Illustration of a person shopping, standing near a shopping trolley filled with items and browsing products on a store shelf, depicted in a colourful gradient style.

Conversion-driven ecommerce website design

Craft seamless customer journeys and optimised user experiences designed specifically to maximise conversions.

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Continuous development and optimisation

Improve ecommerce website performance by leveraging customer data insights and the latest technologies to enhance revenue growth, conversions, and customer loyalty.

Ecommerce brands we work with

Ecommerce is more than an IT project

Whether you're looking to enhance your current platform or start a new sales channel, we make ecommerce manageable, effective, and profitable. We don't just promise results; we collaborate closely, optimise processes, and help your investment deliver genuine value. Explore our ecommerce capabilities below:

Tech-agnostic and experienced with the best platforms

We're technology agnostic at heart and comfortable with any platform, legacy solution or custom code, whether optimising, managing or thoughtfully transitioning away from them. We know ecommerce technology inside out and stay ahead of the curve to confidently support you in future-proofing your solutions.

Our goal is always to choose and fully utilise the best platform for your unique needs while keeping disruption to your operations at a minimum.

Leading VR's web design toward a seamless customer experience

A combination of platform knowledge and custom scaleability

We've worked with various ecommerce platforms, mastering a selection that aligns with diverse business needs. We're continually investing in building our expertise with carefully selected, best-of-breed platforms. This ensures we deliver future-proof solutions tailored to your business needs, driving sustainable, long-term growth.

We're committed to helping you select or build the ideal solution for your business.

One experience across multiple markets – scalable ecommerce that tells a story

Future-proofing your business with composable commerce

Whether you're tackling specific bottlenecks hindering sales, revamping your entire ecommerce setup or want to enable a commercial omnichannel future, we can support you every step of the way. If composable commerce is the right choice, we'll help you maximise its potential from strategic planning and implementation to continuous growth and conversion optimisation.

What is composable commerce made of?

Composable commerce

Seamless integration with existing business

We understand ecommerce involves complex environments where seamless data integration across systems like PIM, ERP, CRM, and IMS is critical. Our approach emphasises simplicity, reliability, and accuracy, from data quality and mapping to efficient integration using best-in-class tools.

Digital sales transformation for a global engineering company

Platform expertise

We work with leading ecommerce platforms and technologies, selecting the best fit for your unique business needs.

B2B ecommerce and commercial portals

Key misconceptions for B2B ecommerce

Many B2B companies still hold onto outdated assumptions when it comes to ecommerce. Common misconceptions include:

The belief that complex products or services don’t translate well to online channels
Great user experience isn't a priority for B2B buyers: if the product is good, it should sell itself
Legacy ERP or ecommerce platforms make agile, customer-focused sales too challenging

How we turn B2B ecommerce into success

We help B2B companies break through these barriers and turn ecommerce into a true revenue driver, not just a neglected platform or cost centre. Our approach is based on four pillars:

A strong focus on delivering excellent end-customer experiences
Deep understanding of the processes unique to B2B commerce
Proven expertise in transforming legacy architecture into modern commercial engines
Simply making complex B2B services sellable online

Cooperation with Columbia Road was excellent. We managed to go from initially recognised customer needs to first real sales in just a few weeks.

Erkka Lilja, Head of Process Digitalisation, Lindström Group

Consumer ecommerce and omnichannel

Driving digital commerce success for brands and retailers

We help bridge physical and digital commerce, offering:

Ecommerce growth strategies for retailers and brands
Building and scaling direct-to-consumer (D2C) ecommerce solutions
Commercially successful ecommerce renewal
Advanced ecommerce design, including accessibility and personalization
Data-driven growth tactics such as conversion optimization and A/B testing
Seamless omnichannel integrations across customer service, CRM, PoS, CDP, apps, and more

Building ecommerce for long-term success

We focus on key success factors in ecommerce, including:

Enabling efficient, scalable ecommerce processes
Equipping ecommerce teams with the right tools and insights
Creating seamless order channels that drive conversions
Knowing when composable commerce adds real value
Supporting cross-functional collaboration between business, tech and design
Aligning ecommerce operations with commercial and customer experience goals

We have been very happy with our cooperation with Columbia Road. The scalable ecommerce solution they provided enables us to respond quickly to consumer demand and expand to new markets in a matter of days - without compromising the Moomin brand.

Jonas Forth, Director Of Retail and Franchising at Moomin Characters