Business impact with Microsoft platforms

Unleash the power of Microsoft platforms to drive impactful business outcomes.

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We transform how companies do sales and marketing. While tools and technology enable the realisation of business goals and strategy, they do not drive them. Our expertise ensures that the value of Microsoft Dynamics 365 is maximised through the transformation of sales and marketing processes while aligning them with platform capabilities.

How we can help

Boost the digitalisation of sales with Dynamics 365

Accelerating growth with Microsoft technologies, we bring deep expertise in transforming sales culture, optimising marketing automation, fostering collaboration, and harnessing data for impactful business outcomes. As proven specialists, we drive meaningful change – but when additional assets are needed, we can seamlessly collaborate with Meltlake, our Microsoft-focused sister company within the Futurice Group, to unlock the full potential of the Microsoft tech stack.

CRM implementations and transforming sales with digital

We help clients who are both starting or continuing their journey with D365 make the most out of their customer engagement investments. The key to a successful change in sales and marketing culture and processes lies not only in smooth tech implementations but also in ensuring tools are actively used while discovering best practices.

Marketing automation best practices

Microsoft Dynamics 365 Customer Insights is a part of the larger Dynamics 365 family. It works seamlessly with Dynamics CRM and offers core marketing automation capabilities (Customer Insights - Journeys) as well as a CDP (Customer Insights - Data). We have worked with dozens of clients on planning, setting up and executing marketing automation programs with various tools, including Dynamics 365 Customer Insights.

Customer and partner portals

Building customer or partner portals on top of Microsoft technologies (Power Pages and Power Platform) can bring several benefits, such as improved customer experience, increased efficiency, enhanced collaboration, and access to valuable data-driven insights. As a digital consultancy with expertise in building portals on multiple platforms, we leverage our experience to build solutions that align with our clients' unique needs and objectives, driving impact in their respective business.

Unified customer data for smarter sales and marketing

Using Customer Insights Data, we help clients consolidate fragmented data into unified customer profiles. With all data in one place, sales teams make faster, informed decisions, while marketing leverages Customer Insights Journeys for personalised engagement. With years of experience and dozens of successful projects, we specialise in planning, implementing, and executing marketing automation with tools like Dynamics 365.

Powering sales and marketing with Copilot and autonomous agents

Microsoft Dynamics 365 Copilot boosts productivity with AI-powered assistance, automating tasks, surfacing insights, and streamlining workflows. From sales and marketing to customer service, we help businesses integrate Copilot to enhance efficiency, drive engagement, and improve customer success. With Copilot Studio, we help clients build autonomous agents to scale operations and customer interactions.

Certified Microsoft consultants who understand your business goals

Our certified Dynamics 365 and Power Platform consultants bring deep expertise and hands-on experience. We also have extensive know-how with best-of-breed tools to complement the platform, ensuring seamless integration and maximum value for your business.

VR

CRM vision and automation – manual work reduced by 1000 workdays per year

VR was looking to increase efficiency in customer service through automation. Our main goal was to improve customer experience and to create sales-oriented customer service. Together with VR, we concluded it was necessary first to run an architecture analysis, renew the CRM vision based on the analysis, and finally implement the vision through a growth sprint phase.

We started by analysing the current state and role of CRM and its architecture in VR’s B2C and B2B customer interface. This allowed us to identify its bottlenecks and opportunities. We conducted stakeholder interviews and joint CRM vision development through workshops, after which we defined concrete steps and a backlog to achieve the compounded vision.

With the newly defined vision and roadmap, we progressed into a sprint-based development phase to efficiently implement continuous CRM improvements. The sprint approach enabled a short lead time from a business requirement to changes in business processes. As a result, the CRM was migrated to a new customer service UI with improved user experience and efficiency.

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Ready to build something great together?

Emmi Tervala

+358 40 076 8138
emmi.tervala@columbiaroad.com

Viljo Valovirta

+358 50 380 6876
viljo.valovirta@columbiaroad.com