Data, AI,
and analytics
Data, AI, and analytics drive efficient, personalised, and targeted digital sales and marketing. We’ll help turn their potential into measurable results.
Get in touchUse high-quality data, AI, and analytics to create a real impact across the customer journey. Whether you're experimenting with AI or embedding it into your everyday digital sales and marketing processes, we help you unlock new growth opportunities, streamline operations, and enhance customer experiences for better sales.
AI-powered sales enhancement
Increase traditional sales and ecommerce through personalised customer interactions and predictive intelligence. Gain actionable insights using advanced analytics and customer data to boost sales performance. Some example use-cases are:
Sales forecasting and insights
Employ predictive and conversational analytics to identify potential leads, assess sales trends, and optimise resource allocation, minimising costs and increasing efficiency.
Personalisation
Analyse customer data to deliver personalised product and service recommendations, increasing conversion rates.
Agents and copilots
Coach and rapport sales or enable sales in customer self-service and commerce channels
Sales forecasting and insights
Employ predictive and conversational analytics to identify potential leads, assess sales trends, and optimise resource allocation, minimising costs and increasing efficiency.
Personalisation
Analyse customer data to deliver personalised product and service recommendations, increasing conversion rates.
Agents and copilots
Coach and rapport sales or enable sales in customer self-service and commerce channels
AI-driven marketing optimisation
Enhance marketing efforts with AI-driven insights and automation. Holistic AI solutions that not only automate marketing processes but also provide strategic insights, helping maximise business impact at the core.
Customer segmentation
Use AI to segment customers more effectively based on their behaviours and preferences, enabling more targeted and effective marketing campaigns.
Content optimisation
Apply generative AI to create and optimise marketing assets, improving engagement rates across digital platforms.
1-1 experiences at scale
Automated micro-segments and target across channels with personalised content.
Customer segmentation
Use AI to segment customers more effectively based on their behaviours and preferences, enabling more targeted and effective marketing campaigns.
Content optimisation
Apply generative AI to create and optimise marketing assets, improving engagement rates across digital platforms.
1-1 experiences at scale
Automated micro-segments and target across channels with personalised content.
Learn to unlock growth with customer centric insights and AI
Drive sustainable growth with clear priorities shaped by customer-centric insights and discover how AI-enhanced strategies can help you stay ahead. Read our whitepaper to learn more.
Get the whitepaperAI-enhanced customer experience
Improve customer satisfaction and service efficiency using AI technologies. AI-powered solutions enable businesses to deliver more personalised and seamless customer interactions, driving loyalty and positive brand experiences.
Automated customer support
Implement AI-driven chatbots and virtual assistants to provide instant support, reducing wait times and freeing up human agents for more complex queries.
Predictive customer service
Use AI to identify predictive patterns related to customer issues and proactively address them, enhancing overall support quality and customer experience.
Automated customer support
Implement AI-driven chatbots and virtual assistants to provide instant support, reducing wait times and freeing up human agents for more complex queries.
Predictive customer service
Use AI to identify predictive patterns related to customer issues and proactively address them, enhancing overall support quality and customer experience.
AI for operational efficiency
Streamline operations and reduce costs with automation and AI insights. Focusing on data privacy and compliance, we ensure customer satisfaction and experience are enhanced without compromising personal data.
Process automation for sales and customer service
Integrate AI with existing systems or use already available technologies to automate routine tasks, increasing efficiency and accuracy.
AI-driven decision-making
Use AI to assist in decision-making and automating processes, enhancing the speed and quality of business decisions.
Process automation for sales and customer service
Integrate AI with existing systems or use already available technologies to automate routine tasks, increasing efficiency and accuracy.
AI-driven decision-making
Use AI to assist in decision-making and automating processes, enhancing the speed and quality of business decisions.
Data and AI strategy and implementation consultation for digital sales and marketing
Successful AI adoption in digital sales and marketing involves implementing and strategically integrating AI solutions into existing systems, ensuring a seamless transition and significant impact on business outcomes.
Roadmapping AI implementation
Develop a strategic roadmap for AI where it can add value, identifying key areas for application.
Custom AI solutions
Design and deploy customised AI solutions that are aligned with business goals and industry requirements.
Roadmapping AI implementation
Develop a strategic roadmap for AI where it can add value, identifying key areas for application.
Custom AI solutions
Design and deploy customised AI solutions that are aligned with business goals and industry requirements.
Our AI operating model
It’s been a pleasure to work with the great Columbia Road team to develop sustainable solutions for our growth both today and in the future. Their insights and support have been pivotal as we’re now able to use our data to drive real business impact.
Tuomo Räsänen, CEO, Bo LKV
Data activation
Create more value and sales impact through data-driven personalisation, pricing, and targeting.
Platforms and pipelines
Create seamless customer journeys through aggregating data from different sources to data platforms that have the functionalities for superb customer experience.
Data-driven services and ecosystems
Create data services and infrastructure that support sales and marketing operations. Organise, process, and store customer data, and identify and implement new business opportunities related to data.
Data-driven processes
Create internal efficiency by optimising and automating digital commerce workflows.
Analytics and insight
Lead and operate sales and marketing better with data.
Redefine digital sales and marketing with AI
Boost sales and marketing performance with strategic, tailored AI solutions.
Tech
Platforms and technologies that help you grow
Based on your business case and goals, we help you to make the best technology choice. Often the most efficient way is to build upon the existing stack and get immediate business benefits. Sometimes it makes more sense to build a custom solution or choose a microservice approach. Our developers are well-versed business people who will only push for business impact, never for a specific technology.
Platforms
— Salesforce
— Shopify Plus
— HubSpot
— WordPress
— Dynamics 365
— Commercetools
— Spryker
— Adobe
— SAP Hybris
— Magento
— BigCommerce
— Contentful
— WooCommerce
— Segment
— Google Marketing Platform
— Bloomreach
— Aiwo
Cloud and DevOps
— Amazon Web Services
— Azure
— Google Cloud
— Heroku
— Docker
— Kubernetes
— Terraform
Technologies
— React and React Native
— Vue.js
— PHP
— Next.js
— TypeScript
— Ruby on Rails
— Go
— Scala
— Swift
— .NET
— Python
— R
— C, C#, C++
— Java
— Android
— iOS
Data and analytics
— Power BI
— Azure Synapse
— Matomo
— Piwik PRO
— Firebase
— Google Data and Analytics tools
— Qliksense
— Tableau
— Optimizely
— Visual Website Optimizer
— Ahrefs
— DataBricks
— Snowflake
— BigQuery
— Screaming frog
Always measurable results
Digital sales should be all about impact: growth in conversions, growth in customers, growth in conversions. We want to deliver value to our clients right from the beginning.
Cross-functional
Our approach is always based on putting together a cross-functional team that can work on all aspect of digital commerce. Teams of developers, designers, martech and data consultants work on the entire customer journey testing, optimising, and delivering concrete results.
Hands-on
Not only do we have the competencies to guide you in your digital commerce strategy, tool selection, architecture mapping and other high-level decisions but we are focused on implementing solutions and running daily sales operations.
Ownership of business goals
One of the areas we get most praise from is taking real ownership of our clients' goals and treating them like our own. When you work with us, we are 100% committed to your needs, targets, and desired outcomes.
Data in our DNA
We believe data should be the foundation all digital commerce activities are based on. Having the right kind of data, having enough of data, and knowing how to utilise data are the principles we live by. It's ok if you don't have everything in place yet, we can help you get there.
The Data Handbook
How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.
Get the bookWant to discuss more? Get in touch.
Ville Loppinen
General Manager, Finland
+358504033360
ville.loppinen@columbiaroad.com
LinkedIn
Pirkka Kaijanen
Principal Consultant
+358408018963
pirkka.kaijanen@columbiaroad.com
LinkedIn