The Digital Sales Handbook for leaders in IT
As revenue keeps moving to digital, it’s clear that IT needs to work closely together with sales.
The Digital Sales Handbook for leaders in IT
Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.
The Handbook, is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.
The book talks about the sales focus in IT. We also discuss whether you should choose custom and out-of-the-box solutions, or something in between.
The handbook also covers topics on full-cycle DevOps, shared targets, road mapping and collaboration models between functions as well as cross-functional sales funnel.
You can also read interviews from companies such as Stora Enso, Scandinavian Airlines and Tiger of Sweden.