The Growth Hacker's Handbook
The definitive guide for growth and growth hacking.
The Growth Hacker's Handbook
Growth is on everyone’s lips in today’s business world. It defines how a company is seen from the outside, how it succeeds, and how it is evaluated.
Growth has taken over management teams (think about the rise of Chief Growth Officer title) and is becoming a differentiator between the good and the outstanding. Yet, not many companies have a dedicated growth team with a growth owner.
This book is here to change that.
MAIN THEMES:
- How to achieve digital growth
- Planning and preparing for growth hacking
- Growth hacking in action
Simply put, growth hacking is the universal best practice for getting more revenue and more customers in digital channels. That’s a promise you can sign on.