27 Apr, 2016
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The Data Handbook
How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.
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What’s it like to negotiate with Vodafone, Samsung, German Wings, Nespresso or Nokia? Sirkka-Liisa Rotinen knows the answer. She has lead successful frame agreement negotiations with some of the biggest global brands, and has set up commercial consulting entities in the UK, Germany, Sweden and Switzerland. Sirkka-Liisa Rotinen is a legal superstar, Master of Law and a major player in the fields of IT and corporate law. At Columbia Road, Sirkka-Liisa Rotinen is Chief Finance and Legal Officer.
“I am very excited about the opportunity to build Columbia Road with an awesome team, and drive our customers’ digital growth by combining business with legal perspectives," says Sirkka-Liisa Rotinen, Chief Finance and Legal Officer.
“Digital sales and ecommerce are increasingly more intertwined with commercial law. Sirkka-Liisa gives us a huge advantage for solving our customers’ business problems in a holistic way,“ comments Lauri Eloranta, Columbia Road’s Managing Partner.
During her free time, Sirkka-Liisa is a mother, an über-competitive floorball-striker with multiple national medals, and a professional horseback rider. Her ability to score and win—whether in a floor-ball game or a high-profile legal negotiation—will definitely make you wish she was playing for your team.