Niina Reponen joins Columbia Road

Hi Niina, How did you get good at what you do?

I developed a passion for business and marketing during my studies at the Aalto University School of Business. My interests led me to specialise in marketing and digitalisation, which is a sweet spot for someone who loves numbers and the more creative aspects of business.

Later in my professional career, I continued my studies at Harvard University in Boston. This strengthened my strategic thinking skills and widened my perspectives in many ways. I was lucky to be surrounded by brilliant people from different cultures and professional backgrounds. They were a great source of inspiration and learning for me.

Where have you earned your spurs?

I started my career in various roles in digital marketing both in B2C and B2B; designing, implementing, and analysing tactics across various digital channels. I developed extensive knowledge in fields such as websites, marketing automation, marketing analytics, and inbound marketing.

In the past few years, I have been focusing on leading digital transformation in a B2B technology environment. At Vaisala, I was globally heading eCommerce, as well as product marketing. In addition, I worked on developing the digital customer experience and digital sales processes.

I have spent most of my professional career in the U.S., which has been both an inspiring and demanding environment. This has been a brilliant opportunity for me to learn how things are done outside of Finland, and bring some of the best knowledge back home.

Why Columbia Road?

Several aspects resonated with me at Columbia Road. Being very passionate about digital transformation and results-driven marketing, Columbia Road aligned well with my professional interests. However, what really gained my attention was the dynamic and warm company culture. The people here are talented, professional, and very fun to work with.

Eero, what will make our clients love Niina?

“Niina is able to connect the dots and understand the bigger picture, without ignoring any details. Her strong business knowledge combined with hands-on experience in marketing and e-commerce adds value to our team. With her international work experience, she brings new, fresh perspectives and ideas on board. She has a contagious positive energy that motivates the whole team to seek new solutions,” says Eero Martela, General Manager at Columbia Road.

What makes your heart beat a little faster?

Food and travelling are my biggest passions. Cooking is my favourite way to relax - I love exploring new recipes, ingredients and ways to prepare food. Travelling, on the other hand, gives me endless inspiration and energy. I also enjoy running, yoga, and spending time in nature. I’ve always loved learning and often, you’ll find me studying new things – whether it’s creative design skills, MarTech tools, business models, or new languages.

How would you fancy working alongside Niina at Columbia Road? We're constantly looking for new skilful and nice people to join our crew! Take a peek at our open positions 👇