14 Apr, 2016
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The Data Handbook
How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.
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What do you get when you combine the know-how of Idean, Reaktor, and Wolt? Some might say a perfect combination of design, technology, and business. Or, if you are lucky, you get Matti Parviainen.
Matti is a user experience superstar known for his work at household names such as Nokia, Idean, Futurice, Reaktor, and Flowdock. Most recently, Matti was making waves at Wolt, the hottest food delivery startup in the Nordics.
At Columbia Road, Matti is a Managing Consultant and in charge of UX.
“I'm honored to join Columbia Road at this early stage. Now is the time and place for us to make a huge impact on the industry, changing the way our customers design and do business”, says Managing Consultant Matti Parviainen.
“Matti has an incredible combination of a business mindset and a razor-sharp understanding of world-class customer experience. And, can you believe it, he’s also a DJ!” comments Sampo Hämäläinen, Columbia Road’s Managing Partner.
On his free-time, Matti is a fanatic cyclist, a ug-karaoke-cuckoo, and a Snapchat enthusiast. Matti has also built a reputation with his crazy Periscope (@gorillasaurus) sessions, which show his deep passion towards anything he chooses to do.