23 Oct, 2018
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The Data Handbook
How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.
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Hi Lauri, how did you get good at what you do?
“I was interested in computers and games since I was a kid. We built our first awesome text adventure games in lower level comprehensive school using Q Basic. I started learning web technologies in upper level comprehensive school with our maths teacher, who also encouraged me to join a university programming course that I could complete alongside basic education. Me and two friends were the youngest people on that course :) During those years I realised I’m interested in tech, especially web services. Life has then guided me to study computer science and software business, work in technology consulting, consumer services, ecommerce — in small and big teams. I’ve found out I enjoy working with people, working together with customers, helping my team and finding enjoyment when our team creates good results. So I’d say I’m a tech guy with a strong emphasis on teamwork.”
Where have you earned your spurs?
“My six years at Futurice gave me a strong tech consulting base, the last two years of which spent in London was the trial by fire with interesting, but challenging client cases. After London, I moved into product management and also physically to the other side of the world, New Zealand. Working for a SaaS ecommerce company taught me what it’s really like to make long-term tech decisions, how product changes really affect different parts of the company and customers in the form of training, sales materials, documentation, data collection etc.
After coming back to Finland I joined VR as a product owner to build their new digital channels. Our team released the first versions of beta.vr.fi and mobile apps in late 2016, and the prototypes of the new vending machine in early 2018. It was exciting to be a part of building a new digitally thinking organisation and transform the way software is built and rapidly iterated.”