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Eero Martela Joins Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

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Author avatar

Patricia Åkerman

Business development

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cr_eero.jpgComing from the grind of a big corporation, Eero has had the chance to work in a vast variety of digital business transformations and big budget business cases. Still, he felt he could give more and help clients better in a more specialised setting.

Eero’s background is in strategic consulting where he has specialised in enabling clients to achieve their strategic goals by embracing digital technologies. Before us Eero has worked as a consultant at one of the leading Finnish consultancies Accenture, and Vaisala, a global leader in environmental and industrial measurement. He’s also a member of the board at the Finnish workplace furniture and solutions company Martela. Eero is passionate about helping clients exploit the digital revolution and creating disruptive architecture strategies.

“For me it’s always been about challenging myself with intense projects with high stakes and big rewards. At Columbia Road I get to work in the core of digitalisation, helping our clients with business strategies and finding means for them to utilise technologies in the best possible ways. Also, working at a close-knit and agile player like Columbia Road I have the possibility to have an influence on how we do business. It feels great to join this team of super talented people,” Eero says.

“Eero has exactly the profile what we’re looking for: strong understanding of strategic business development and the critical technical skill set. He brings with him a rare ability to combine strategy facilitation and creative design thinking practices. Eero’s understanding of all main items in the chain between business strategy definition to actions is on very solid ground,” comments Sampo Hämäläinen, Columbia Road’s managing partner.

On his free time Eero climbs rocks and mountains or swishes down their snow covered pistes. He explores the world with a rucksack as his only companion and lives in Kallio as a true backpacker would. Eero is all about exploration and finding new ways to succeed in this ever changing world.

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

Get the book